diff --git a/itchio/butler-push/action.yaml b/itchio/butler-push/action.yaml
index b687447..1350a6b 100644
--- a/itchio/butler-push/action.yaml
+++ b/itchio/butler-push/action.yaml
@@ -37,7 +37,7 @@ runs:
       DEST="${{ inputs.account }}/${{ inputs.project }}"
       CHANNEL="${{ steps.channel.outputs.channel }}"
       if [[ -n "$CHANNEL" ]]; then
-        DEST="$DEST:$CHANNEL"
+        DEST=$(echo "$DEST:$CHANNEL" | awk '{print tolower($0)}')
       fi
       COMMAND="push $FILE $DEST"